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The Juanita A. Portlock Memorial Scholarship Fund (501c3)
in collaboration with Juanita’s Red Room

Scholarship/Business Stipend Application 2024

The Juanita A. Portlock Memorial Scholarship Fund is dedicated to helping students and start-up entrepreneurs to excel academically, thrive in business and to assist with their financial obligations. Applicants must complete studies or conduct business in one of the following areas:

o Cosmetology/Barbering

o Culinary Arts
o Event Planning

o Fashion Design
o Hospitality Management

o Interior Design

Our goals are to assist deserving students and entrepreneurs, fulfill purpose in their lives, achieve their career goals, pursue their passion, and better serve their community and the world.



  • Must be a graduating high school senior (Class of 2024) or a current college student

  • Minimum cumulative GPA of 2.5

  • Must be admitted and plan to attend or currently attending an accredited 2 or 4 year college or
    university. Trade and vocational schools are acceptable

  • Official High School or College Transcript (Must be mailed and sealed via: or Attn: The Juanita A. Portlock Memorial Scholarship Fund, 6709 LaTijera Blvd., #554, Los Angeles, CA 90045)

  • Letters of Recommendation (2 letters are required) Letters may be from an administrator or teacher/ professor at your school, community organization, or mentor who is 18 years of age or older.

  • Letter of acceptance from a higher learning institution.

  • Letter of intent from a higher learning institution or proof of enrollment (Must be provided before scholarship is awarded).

  • Scholarship will be awarded on August 24, 2024 at the Annual Scholarship Fundraising Tea & Dinner.


  • Must be a small business grossing less than $50,000.00 annually in sales; in business less than three years and who did not start their business prior to August 1, 2020.

    Entrepreneurs must submit proof of gross earnings which do not exceed $50,000 as reflected in submitted tax returns.

  • Letters of Recommendations (2 letters are required). Letters may be from a client, vendor, banker or a mentor who is 18 years of age or older.

  • Business stipend will be awarded on August 24, 2024 at the Annual Scholarship Fundraising Tea and Dinner.

All Applicants

  • Typed Essay (Min. 500/Max. 1,000) Essay Topic: We readily acknowledge that capital and funding may be a barrier to starting a business. What innovative methods will you employ to raise start-up capital for your budding business idea or current entrepreneur project?

  • Submit application and all attachments by April 24, 2024 no later than 11:59pm (Typed application preferred, if handwritten please write legibly).

  • Applicants will be interviewed by the CEO and the Advisory Board.

  • Selected Awardees must be present at the event on August 24, 2024 to accept their award or submit a 2 minute video to be presented at the event.


Complete your application online Today

Scholarship Application
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